Tuesday, July 9th, 2012 marked the official launch of Ideal Concepts Co. (ICC). The event was held at ICC offices and included a hundreds of architects, contractors, developers, and distinguished figures from both private and public sectors where ICC products and services were presented.
Several guests from ICC partner companies also participated in the ceremony including Mr. Rob Logrand (tossB - Belgium), Mr. Koen Goes (ETAP - Belgium), Mr. Gerard Abboud (kreon - Belgium).
Leading the reception was ICC CEO Eng. Bassem Farradj along with the executive board Eng. Emile Ghoury, Eng. Ghassan Ramini, Eng. Rahi Al Asad, and ICC Managing Director Eng. Ali Homoud.
The event marked a significant front on the evolution of the lighting industry in Jordan, and paved the way for ICC to create a benchmark of professional lighting design and supply in Jordan.