is a premium jeweler with branches in Lebanon and Jordan. Realizing a new
luxury location in the center of the high end jewelry market in West Amman the
project was realized. The project concept was to reflect the luxurious,
extravagant identity of the brand, as well as its premium product. This feeling
was conveyed in the project’s dark look with hints of silver and chrome to highlight
the magnificence of its jewelry designs.
were many challenges we overcame with regards to the lighting design, since the
project designer (Soura Madani DH) had developed the design to be a luxury
destination to clients. First of the challenges was related to enhancing the
lighting in the display boxes that were lined with black velvet, thus absorbing
most of the lighting. By using special linear LED lights suitable for jewelry
lighting, positioned at different locations and angles to provide optimum
lighting and minimal glare the outcome was achieved.
for the lobby and display tables, ceiling recessed “LED Narrow Beam Downlights”
with a high CRI of 95 were used to maintain focus on the jewelry display
tables, where the diamond and precious stone colours and reflections could be
highlighted, while adding some dark contrast to the space in less lit areas.
for the main feature in the space, the uniquely designed back wall light
matrix, the challenge was to light the wall using a technology that shows
homogeneous lighting, minimal maintenance, and low energy consumption. The
solution entailed a special maintenance technique integrated in the back boards
to allow for a uniquely catered maintenance and operating technique within the
limited depth allowed.
for the exterior elevation, they were lit by two uniquely positioned LED
elliptical beam projectors, and only to light the windows, while not allowing
for glare or light pollution onto the surrounding surfaces.
used lighting used had to be very efficient and with high colour rendering
qualities due to the application, as well as extremely low heat signature. The
outcome was an exceptional project to client, users of the space and especially
the design team involved.